We recently conducted a short 4 question COVID related study of over 70 participants to get a pulse on how members of the association industry were feeling about vaccinations, return to work and attending conferences. What we found was interesting and falls in line with additional studies being conducted outside of the association space.
Let's analyze the results from each question.
To determine how associations were handling their members’ preferences for in-person versus virtual, we asked the question, Is your organization planning a virtual or in-person conference this year? Again, the numbers fell in line with what we found out in our previous results. With 43% answering all virtual and 46% either in person or some type of hybrid situation, it’s obvious that there is a consistent percentage of people that are comfortable with in person events such as dining, working and conferences but there is still a large percentage that is not.
So, What Does It All Mean?
The data is telling us that we as association leaders have to adapt to ensure we accommodate a changing landscape and changing safety tolerance levels of our team and our members. There are still many questions that remain and nobody can answer with a great deal of certainty. The larger question is, are these changes permanent or do they have a shelf life? Stay tuned....
If you’d like to conduct studies like these with your members, contact us to get started with as little as $350 a month.