Benchmarking over the past few years has been evolving, and COVID-19 simply catapulted us into the era of the shorter more frequent studies. As a benchmarking company in the association industry, we at Dynamic Benchmarking have seen the needs of our clients shift to deliver smaller, more time sensitive, studies periodically throughout the year. However, they did not want to sacrifice what we refer to as the "me" data or the personalized benchmarks for their members. They wanted the simplicity of a basic survey, but they did not want to give up the benefits of benchmarking.
Example of a Benchmarking Question with Me Data in Purple:
Example of a Question with No Me Data:
And Why Not? Why should surveys be limited to industry wide data and not comparative data? COVID made many organizations including Dynamic Benchmarking re-examine the manner in which our products interacted with our end users. With a more virtual world and shortened attention spans, the ease of delivery and notion of shortened data collection formats is why we spent the time developing our product to allow for exactly that. We answered the call with our Data Builder product. It has the short and simple survey capability with the added benefit of the "me" data component. Not only can our product now conduct larger Comp and Benefit type studies with the ability to deliver it directly to the member's inbox section by section, but we can also accommodate associations growing needs for smaller surveys as well. We all know that one of the most beneficial member benefits an association can provide its members is data. Why not go the extra mile and provide your members with more impactful survey data that includes benchmarking? The best part is that we manage the survey and reporting for you, freeing up your staff to provide other member benefits.
If you are conducting surveys for your members on a regular basis or haven't' seen our product lately, we invite you take a look. We'd love to show off our new features to your team.