Turn Your Benchmarking Data into a Marketing Asset

The primary purpose of benchmarking is to identify trends, provide performance comparisons, and enable strategic planning.  As associations strive to enhance their marketing strategies and deliver value to their membership, sharing data can be a game-changer.  At Dynamic Benchmarking we have observed notable success among associations who integrate benchmarking into their marketing efforts. 
The Power of Sharing Data 

Delivering insightful data directly to your members’ inboxes is a key component.  Whether it’s compensation data like Revenue per Full Time Employee, or metrics such as Percentage of Workforce Cost, making this information accessible helps your members make informed decisions and improve operations.

Operational metrics can immediately impact efficiency, resource allocation, and productivity.  When you leverage the functionality of the Campaign Tool in Dynamic Benchmarking, associations can streamline their email delivery process, ensuring members receive high-engagement insights with minimal effort. 

Turning Data into a Retention Booster 

If your benchmarking reports are merely collecting dust on a shelf, it’s time to rethink their potential. Transform static reports into dynamic retention tools by taking snapshots of key findings and sharing them regularly with your members. When members actively engage with data tools and reports, their connection to the association deepens. This active engagement not only boosts retention, but also positions your association as an indispensable resource for actionable insights. Speaking of engagement, we'd love to hear what new tactics you are using to engage your new members.  In partnership with Amanda Kaiser, we have recently launched our third New Member Engagement Study. Click here to complete the five minute study and gain access to results when released.

Strategic Marketing Through Benchmarking 

Incorporating benchmarking data into your marketing strategy doesn’t just add value—it reinforces your association’s role as a thought leader in the industry. By consistently delivering relevant and actionable data, you keep your members informed, engaged, and invested in their membership. From email campaigns to newsletters, there are countless ways to showcase benchmarking data as a vital member benefit. 

If you’re ready to turn your benchmarking data into a marketing asset, start with Dynamic Benchmarking. Our tools can simplify the process. Let’s work together to ensure your members experience the full benefit of their association membership.