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Press Release

Dynamic Benchmarking Chief Marketing Officer and Co-Founder to Present

Oct 10, 2018 9:00:00 AM

Lisa Vivinetto to Speak on How to Effectively Engage New Association Members


Dynamic Benchmarking is pleased to announce that Chief Marketing Officer and Co-Founder Lisa Vivinetto will be speaking at SURGE Optimism 2018 on November 7-9, 2018. Hosted by, this free, interactive, virtual conference will assemble thousands of association professionals from around the world under one virtual roof to have a meaningful conversation about innovation.

Ms. Vivinetto will participate in the panel session How to Lose New Members in 90 Days or Less where she and other panelists will explore the common missteps made by associations that cause new member dissatisfaction and disengagement and, more importantly, how to avoid them. This interactive session will be presented live on November 8, 2018 at 12:00 PM ET. 

SURGE Optimism is a participatory, collaborative effort. It aims to harness collective knowledge and the adventure into collaboration begins long before the event. Immediately upon registration, participants can connect with like-minded individuals in a forum and read e-books that were co-created at the previous summit. During the event, participants will have exclusive access to sessions centered on transformative solutions to shared challenges. Attendees will be able to communicate with both each other and the speakers through a live chat. Registration for the conference is free and is available now.