More association professionals want to implement new member onboarding programs, but need help determining which strategies are right for their association and which tactics will work best for their members. While some research has been done in this area, there is no definitive source of information on best practices for building a new member engagement program. Dynamic Benchmarking has partnered with Kaiser Insights to develop the first-of-its-kind New Member Engagement Study to prove how successful new member onboarding programs offer significant gains in member engagement and retention.
“Most associations focus their membership efforts on the last quarter of the first year of membership. They put their efforts into a strong renewal campaign rather than engaging new members from the very start of their membership,” says Lisa Vivinetto, Co-founder and Chief Marketing Officer of Dynamic Benchmarking. “More focus and effort needs to be placed on the first three days, three weeks, or three months when new members are actually making the decision to engage and also to renew.”
“The cost of new member acquisition is high. Yet, every year, associations let as many as thirty percent of their first-time members slip away,” adds Amanda Kaiser of Kaiser Insights. “Imagine the impact if associations could improve new member retention by fifteen percent, or thirty or even fifty percent?”
This study will seek to prove how onboarding, welcoming and orientation programs have a direct correlation with increased renewals and will offer a thorough understanding of how to create a successful new member engagement program including the steps to get there, strategies and tactics implemented, measurements used, mistakes made, challenges encountered, resources needed and more.
We are currently seeking association executives, representing all sizes as well as a mix of organizations that serve a diverse set of professions and industries, to participate in our benchmarking study, please visit our New Member Engagement Study page.
All study participants will receive exclusive access to all results of this first-of-its-kind new member engagement study. Peer-to-peer comparisons and industry trends will be presented on a variety of industry best practices and key performance indicators including:
- What new member engagement tactics are being used and which ones are most successful
- How associations are measuring the success of their new member engagement programs
- What tools are being used in new member engagement
- Budgetary data on new member engagement programs tracking return on investment, percent of budget as percent of total revenue, renewal rates and more.
To participate in the New Member Engagement Study, please visit our New Member Engagement Study information page.
A SPECIAL THANKS TO OUR RESEARCH PARTNERS FOR THEIR HELP IN SPREADING THE WORD ABOUT THIS STUDY...