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Press Release

Dynamic Benchmarking sees Rise in Sales

Dec 13, 2017 9:00:00 AM

More associations turn to benchmarking innovator as member demand for better industry data becomes a must-have resource

WINDHAM, NH (PRWeb) – December 13, 2017 - Dynamic Benchmarking, a provider of customized online benchmarking and reporting solutions, is pleased to announce continued growth and expanded interest in their innovative suite of data analysis and reporting solutions as associations around the world seek to add more value for their members.

“Associations have long been the epicenter of knowledge when it comes to industry data and trends,” comments Dynamic Benchmarking co-founder and CMO, Lisa Vivinetto. “In fact, benchmarking data is something that members have simply come to expect from trade and industry associations. It’s not a nice-to-have, it’s a must-have in today’s ultra-competitive global marketplace.”

If the proliferation of new benchmarking platforms and studies is any indication, the association industry is well aware of the demand for actionable business intelligence and is working hard to meet it. In just the past few months, Dynamic Benchmarking has onboarded several new customers including the Association of College Unions International, the Institute for Credentialing Excellence, and the National Association of Stock Plan Professionals. During that same timeframe, Dynamic Benchmarking launched new studies for organizations such as: the Specialty Coffee Association, the Alliance of Community Association Managers, the Association of Child Life Professionals, the American Society for Gastrointestinal Endoscopy, Destinations International and its own ground-breaking study of the association industry, the New Member Engagement Study. 

“Market trends have consistently demonstrated that decision making has become primarily based on data and demonstrated outcomes. Everything from budget and staffing allocations, job security and program expansion rests on our members’ ability to demonstrate their value, effectiveness and efficiencies against their cohorts,” says Jennifer Lipsey, Chief Executive Officer of the Association of Child Life Professionals. “Dynamic Benchmarking has provided our members with a mechanism through which they can share market trends and unique program values as well as demonstrate resource gaps when called upon by C-level executives. We’re thrilled to have the means to support our members in this way.”


Dynamic Benchmarking is a New Hampshire-based startup that delivers real-time benchmarking and data analysis solutions with the features and capabilities of custom software in a format that is easy to use and quick to deploy. Founded by a team of women entrepreneurs, Dynamic Benchmarking combines powerful, web-based technology with unparalleled industry expertise and customer care to provide best-in-class, peer-to-peer data comparison for small businesses, associations, large enterprises and any organization looking to tap into the knowledge of the crowd. Dynamic Benchmarking builds web-based solutions that are flexible, scalable and allow for meaningful comparison of financial and operational performance in a dynamic and interactive manner. For more information, please visit