Just last week, an association executive asked me, “when are you going to update the data for that new member study you all did way back when?” The week before, two people asked a similar question. We also noticed a robust flurry of conversation whenever someone asks about new member engagement on a public forum. New member engagement is once again a big topic.
Just like virtual conferences have evolved during the last few years, we suspect the strategies that support new member engagement have progressed too. We wonder what new member onboarding, orientation, and welcoming strategies you are trying out today.
Dynamic Benchmarking and I have decided to reboot the New Member Engagement Study. It is officially time! Continue Reading Here
