We all know that associations are the hive for member data and thus understand the need and usefulness of benchmarking programs. These programs allow associations and nonprofit organizations to gather industry data on behalf of their members as an independent, non-competitive, third-party. Implementing a benchmarking program is not new to the association industry. Neither is the fact that this is something a company can't afford to do on their own, much less legally. Associations must be the coordinator for benchmarking platforms for their members. That usually means reaching out to tech vendors and consultants to assist with the data collection, analyzation and reporting. If the association chooses to use a benchmarking platform such as Dynamic Benchmarking, participants can compare their data against those of all other participants. They can even do a large amount of filtering to compare themselves against specific groups, and generate automated personalized and industry reports. Still many times the question remains, once you’ve collected the data, what do you do next? The answer: Tell a Story.
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This election week has illustrated many themes, but one that sticks out given the current state of affairs is that validating election results should be more streamlined than it is today. The sheer nature of human error causes doubts in many people’s minds whether validated or not. This holds true as well with data validation when it comes to benchmarking, surveying or any type of data collection your association is involved in.