Benchmarking over the past few years has been evolving, and COVID-19 simply catapulted us into the era of the shorter more frequent studies. As a benchmarking company in the association industry, we at Dynamic Benchmarking have seen the needs of our clients shift to deliver smaller, more time sensitive, studies periodically throughout the year. However, they did not want to sacrifice what we refer to as the "me" data or the personalized benchmarks for their members. They wanted the simplicity of a basic survey, but they did not want to give up the benefits of benchmarking.
Example of a Benchmarking Question with Me Data in Purple:
Example of a Question with No Me Data: