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Empowering Growth with Real Data

Non-Profit is a Tax Term, Not a Business Plan

Oct 4, 2021 2:11:01 PM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

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A little over a week ago we attended Non-Dues-A-Palooza in Nashville, TN. We learned from forward thinking association executives just how they are implementing non-dues revenue at their associations.  One of the sayings that stuck with me was “Non-Profit is a Tax Term, Not a Business Plan.”  This statement was made by an executive director of an association  who has implemented several for profit incubator programs that have poured millions into their endowment. Yes, I said millions. 

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Does your Association's Non-Dues Revenue Pass the Tax Test?

Sep 22, 2021 9:59:23 AM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

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The Dynamic Benchmarking team is excited to be participating in the Non Due$-A-Palooza event happening this week and we look forward to sharing what we learn at this exciting event.  We hear from associations all the time that non-dues revenue is becoming increasingly important and at Dynamic Benchmarking, we have developed several programs that can help your association utilize benchmarking as a non-dues revenue generator and member benefit.

One of the items we get asked frequently is, exactly what constitutes a taxable item when non-profits like associations start increasing their non-dues revenue. Our friend at Tenenbaum Law Group, Jeff Tenenbaum recently wrote a blog article on this subject and since it's full of great advice, we thought we'd share it here with our followers.

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Are you in the 68% that Expect Sponsorship $ to Increase in 2022?

Sep 2, 2021 11:43:15 AM / by Maria McDonald posted in Company News, Benchmarking Software Technology, Member Satisfaction Survey, Benchmarking for Associations

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Myth: Less Email Does Not Always Equal A Winning Member Marketing Strategy

Aug 26, 2021 1:15:02 PM / by Maria McDonald posted in Member Benefits, Member Satisfaction Survey, Benchmarking for Associations

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Resetting and Designing Member Value in 2022 Through an Association's Digital Offerings

Jul 29, 2021 9:03:49 AM / by Maria McDonald posted in Member Benefits, Member Satisfaction Survey, Benchmarking for Associations

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In a recent whitepaper, “Designing the Future of Associations,” produced by Digital Now, 81% of association executives stated that they expect data science and analytics to have a significant impact on their sector. As we look towards the last half of 2021 and the beginning of 2022 this stat is not surprising.  As we’ve learned from many of you, your association is facing increased competition on the member front, due to the catapulted digital transformation of many industries.  Pre-pandemic, many associations were the central hub of information and data for its members.  As sponsors, vendors and associations alike in all industries ramped up their digital offerings, this created a new competitive threat that many associations simply had not faced before.  In addition to having this increased competition, membership is  decreasing as noted in the 2021 Membership Marketing Benchmarking Report. 47% of associations reported a decrease in membership over the previous year. Yet, on average 43% of an association’s annual revenue is derived from dues. So, what can associations do to address these new concerns? 

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Compliance Should Never Be the Focus of Your DEI Journey

Jun 10, 2021 9:33:58 AM / by Ray McDonald posted in Benchmarking Process, Key Performance Indicators, Member Benefits, Benchmarking Analysis, Company News, Benchmarking Software Technology, Association Management, Association Surveys, Benchmarking for Associations, diversity and inclusion

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Compliance plays a role in every organization and often there are programs or actions that are a direct result of ensuring compliance. It is fine if these programs involve transactional only items, but DEI is more than transactional. It is about the culture of the organization, the success of the team and ultimately the bottom line. Compliance may be able to address the diversity part of the equation, but that is not nearly enough to thrive it in today’s environment.

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It's Time To Grow Again

May 27, 2021 9:21:41 AM / by Ray McDonald posted in Member Benefits, Benchmarking Analysis, Company News, Benchmarking Software Technology, Association Management, Association Surveys, Benchmarking for Associations

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I learned in one of my finance or economics classes (can’t really remember which) that economic and stock market growth can sometimes be as much a psychological exercise as it is a physical or fundamental exercise. Meaning, when people feel good or positive about something, it can have a strong impact on the performance of that activity. This is true in many areas of our lives. I know that when I stand over a golf ball on the tee box that my confidence meter is never completely neutral, it leans one way or another and typically my tee shot follows.

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Association Benchmarking is Evolving

May 13, 2021 10:55:05 AM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations

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Benchmarking over the past few years has been evolving, and COVID-19 simply catapulted us into the era of the shorter more frequent studies. As a benchmarking company in the association industry, we at Dynamic Benchmarking have seen the needs of our clients shift to deliver smaller, more time sensitive, studies periodically throughout the year.  However, they did not want to sacrifice what we refer to as the "me" data or the personalized benchmarks for their members. They wanted the simplicity of a basic survey, but they did not want to give up the benefits of benchmarking.  

 

Example of a Benchmarking Question with Me Data in Purple:

 

Example of a Question with No Me Data:

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Association Benchmarking and Information Exchanges: Understanding the Legal Risks

Apr 29, 2021 9:27:06 AM / by Maria Holler posted in Benchmarking Process, Member Benefits, Benchmarking Analysis, Benchmarking Software Technology, Association Management, Association Surveys, Benchmarking for Associations

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The Results are in: Stats Show that a Hybrid Work Model Is Probably the New Norm for the Association Industry

Mar 25, 2021 12:49:55 PM / by Maria Holler posted in Benchmarking Process, Member Benefits, Benchmarking Analysis, Benchmarking Software Technology, Association Management, Association Surveys, Benchmarking for Associations

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