February 14th, a day that is loved and loathed all over the world. All one must do to prove this, is take a peek at one of their social media feeds and there will be a variety of posts negative and positive about this celebrated day. Whether you are a Valentine’s fan or not, it serves as a good reminder to organizations of all types and sizes to take a look at the ways they are showing the love to their clients, members and employees throughout the year. For associations, this is even more important because our purpose is to deliver for our members. Members expect the association to know their needs and fulfill them with the same level of service they provide their clients. But with a diverse membership base, how does the association management team know that ALL members are feeling the love?
Differentiating your company from others in your industry is an ongoing challenge for all businesses. Creating a unique selling point that resonates with your target audience is the holy grail of success and, sometimes, just as difficult to find. But delivering true value, a unique offering or simply being the better solution will certainly put you in an excellent position to come out on top. For association management companies, providing benchmarking studies for your customers is an excellent means of placing yourself above the competition while also providing you with valuable industry data to help you stay ahead of the curve and maintain that superior position.
As members of the AMC Institute, we talk to many Association Management Companies (AMCs) at the Annual Meeting and other events to understand the value that they provide to their clients, and what those clients truly appreciate from their AMC. For many associations, their Association Management Company is the heart and soul of their operations. Without the valued services of an AMC, many associations simply would not have the resources to exist.