DynamicBenchmarking-FINAL

 

Empowering Growth with Real Data

Maria McDonald


Recent Posts

Question-What is worse than not having a DEI strategy?

Nov 10, 2021 2:19:56 PM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

0 Comments

Question: What is worse than not having a DEI Strategy?

Answer: Having a DEI Strategy that does not involve your team.

The data is in, and study after study has shown that businesses who understand the DEI journey and have demonstrated meaningful results are more profitable and have a much better work culture.

Read More

What do sponsors want or expect from your association?

Oct 28, 2021 11:22:33 AM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

0 Comments

What do your partner sponsors want or expect for their participation with your association?

Do you know the answer to that question with a high degree of confidence? Unless you have asked them directly the answer is “probably not.” Well, we do not either but we do know that a very high percentage of our association studies are underwritten by sponsors so we know for sure that sponsors are willing to make sizeable investments with associations.

Read More

Non-Profit is a Tax Term, Not a Business Plan

Oct 4, 2021 2:11:01 PM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

0 Comments

A little over a week ago we attended Non-Dues-A-Palooza in Nashville, TN. We learned from forward thinking association executives just how they are implementing non-dues revenue at their associations.  One of the sayings that stuck with me was “Non-Profit is a Tax Term, Not a Business Plan.”  This statement was made by an executive director of an association  who has implemented several for profit incubator programs that have poured millions into their endowment. Yes, I said millions. 

Read More

Does your Association's Non-Dues Revenue Pass the Tax Test?

Sep 22, 2021 9:59:23 AM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

0 Comments

The Dynamic Benchmarking team is excited to be participating in the Non Due$-A-Palooza event happening this week and we look forward to sharing what we learn at this exciting event.  We hear from associations all the time that non-dues revenue is becoming increasingly important and at Dynamic Benchmarking, we have developed several programs that can help your association utilize benchmarking as a non-dues revenue generator and member benefit.

One of the items we get asked frequently is, exactly what constitutes a taxable item when non-profits like associations start increasing their non-dues revenue. Our friend at Tenenbaum Law Group, Jeff Tenenbaum recently wrote a blog article on this subject and since it's full of great advice, we thought we'd share it here with our followers.

Read More

Are you in the 68% that Expect Sponsorship $ to Increase in 2022?

Sep 2, 2021 11:43:15 AM / by Maria McDonald posted in Company News, Benchmarking Software Technology, Member Satisfaction Survey, Benchmarking for Associations

0 Comments

Read More

Myth: Less Email Does Not Always Equal A Winning Member Marketing Strategy

Aug 26, 2021 1:15:02 PM / by Maria McDonald posted in Member Benefits, Member Satisfaction Survey, Benchmarking for Associations

0 Comments

Read More

Resetting and Designing Member Value in 2022 Through an Association's Digital Offerings

Jul 29, 2021 9:03:49 AM / by Maria McDonald posted in Member Benefits, Member Satisfaction Survey, Benchmarking for Associations

0 Comments

In a recent whitepaper, “Designing the Future of Associations,” produced by Digital Now, 81% of association executives stated that they expect data science and analytics to have a significant impact on their sector. As we look towards the last half of 2021 and the beginning of 2022 this stat is not surprising.  As we’ve learned from many of you, your association is facing increased competition on the member front, due to the catapulted digital transformation of many industries.  Pre-pandemic, many associations were the central hub of information and data for its members.  As sponsors, vendors and associations alike in all industries ramped up their digital offerings, this created a new competitive threat that many associations simply had not faced before.  In addition to having this increased competition, membership is  decreasing as noted in the 2021 Membership Marketing Benchmarking Report. 47% of associations reported a decrease in membership over the previous year. Yet, on average 43% of an association’s annual revenue is derived from dues. So, what can associations do to address these new concerns? 

Read More

Association Benchmarking is Evolving

May 13, 2021 10:55:05 AM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations

0 Comments

 

Benchmarking over the past few years has been evolving, and COVID-19 simply catapulted us into the era of the shorter more frequent studies. As a benchmarking company in the association industry, we at Dynamic Benchmarking have seen the needs of our clients shift to deliver smaller, more time sensitive, studies periodically throughout the year.  However, they did not want to sacrifice what we refer to as the "me" data or the personalized benchmarks for their members. They wanted the simplicity of a basic survey, but they did not want to give up the benefits of benchmarking.  

 

Example of a Benchmarking Question with Me Data in Purple:

 

Example of a Question with No Me Data:

Read More

The Power of Collective Intelligence for Associations

Mar 16, 2020 10:18:49 AM / by Maria McDonald posted in Member Benefits, Maturity Models Benchmarking, Association Surveys

0 Comments

For associations to make better decisions and fewer mistakes, they need to embrace the idea of collective intelligence.” Lior Zoref, a researcher and author of Mindsharing: The Art of Crowdsourcing Everything 

Read More

3 STEPS AN ASSOCIATION CAN TAKE TO ENSURE THEIR MEMBERS FEEL INCLUDED

Feb 14, 2020 8:25:13 AM / by Maria McDonald posted in Association Management, Member Satisfaction Survey

0 Comments

February 14th, a day that is loved and loathed all over the world.    All one must do to prove this, is take a peek at one of their social media feeds and there will be a variety of posts negative and positive about this celebrated day.  Whether you are a Valentine’s fan or not, it serves as a good reminder to organizations of all types and sizes to take a look at the ways they are showing the love to their clients, members and employees throughout the year.  For associations, this is even more important because our purpose is to deliver for our members.  Members expect the association to know their needs and fulfill them with the same level of service they provide their clients.  But with a diverse membership base, how does the association management team know that ALL members are feeling the love?  

Read More