Inside Dynamic Benchmarking’s Latest Upgrades: Industry Data paired with Smart Innovation
Data you own. Value your members see.
In today’s data-driven world, associations have a unique opportunity to become the trusted source of truth in their industry. With Dynamic Benchmarking, member-contributed data doesn’t just sit in reports—it becomes a foundation your association owns and controls. That ownership drives smarter decisions, stronger member value, and sustainable growth.
The primary purpose of benchmarking is to identify trends, provide performance comparisons, and enable strategic planning. As associations strive to enhance their marketing strategies and deliver value to their membership, sharing data can be a game-changer. At Dynamic Benchmarking we have observednotable success among associations who integrate benchmarking into their marketing efforts.
In an age where artificial intelligence (AI) and misinformation dominate headlines, associations have a unique opportunity to become the definitive source of truth for industry compensation data. By doing so, they can inform and retain members while navigating the complexities of the modern information landscape.
As budgeting season approaches, it's crucial to ensure your organization's financial plans align with your goals. At Dynamic Benchmarking, we work closely with industry associations to help meet budget objectives through our technology and services. Here are four steps, based on guidance from Harvard Business School, to consider for your 2025 budget:
Non-Dues Revenue, Membership Growth, and Advocacy serve as the most important priorities for associations in January and February of 2023.
This month we released the results from our January-February top initiatives survey. It’s enlightening to see what association leaders have been focused on in the first two months of 2023. Some themes have continued from 2022, but others seem to be gaining traction. We will talk more about those results later, but first let’s discuss what associations can do to move the needle on the top trends.
Data Helps Associations Navigate Pay Transparency Laws and Drive Member Value
Pay Transparency laws are making waves in states across the U.S. with 8 states already having measures in place. In California, as of January 1, any employer with 15 or more employees must “include the pay scale for a position in any job posting. In addition, the pay scale must also be given to any third party that the employer engages to announce, post, or publish a job posting. The third-party is required to include the pay scale in its announcement, posting, or publication of the job posting.” Additional states, including South Carolina, currently have draft legislation in place.
- You are one of 9 people sitting in a bar. Elon Musk suddenly walks in and now the average wealth of the group in the bar, including you, is 200 Million.-
If you are like many associations, you survey your members multiple times a year on a variety of topics. Those surveys are usually conducted with an off-the-shelf product and then your staff spends time on the backend configuring the results and creating reports to release the findings. These surveys may be conducted anonymously or in the case of benchmarking studies, non-anonymous. But let’s get back to the question at hand,
What happens with your data once your survey is completed?
