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Empowering Growth with Real Data

Maria McDonald


Recent Posts

What happened to the results from your survey?

May 5, 2022 8:55:34 AM / by Maria McDonald posted in Member Benefits, Association Surveys, Benchmarking for Associations

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If you are like many associations, you survey your members multiple times a year on a variety of topics. Those surveys are usually conducted with an off-the-shelf product and then your staff spends time on the backend configuring the results and creating reports to release the findings. These surveys may be conducted anonymously or in the case of benchmarking studies, non-anonymous. But let’s get back to the question at hand,

What happens with your data once your survey is completed?

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Do you know if your New Member Engagement Plan is Working?

Mar 31, 2022 8:53:30 AM / by Maria McDonald posted in Member Benefits, Association Surveys, Benchmarking for Associations

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In the past 6 months Amanda Kaiser with Kaiser Insights and the DB team have been asked numerous times to BRING BACK the New Member Engagement Study.  Many of you are wondering how engaging new members has changed over the past few years and what others are doing successfully in this ever-changing landscape.  Are there new techniques that other organizations have implemented that’s working? Do you feel like there is something missing from your new member engagement plan? 

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State of Sponsorship Engagement Study

Jan 27, 2022 9:53:50 AM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

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Only 12% of Association Partners Prefer Virtual Conference Sponsorships

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Question-What is worse than not having a DEI strategy?

Nov 10, 2021 2:19:56 PM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

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Question: What is worse than not having a DEI Strategy?

Answer: Having a DEI Strategy that does not involve your team.

The data is in, and study after study has shown that businesses who understand the DEI journey and have demonstrated meaningful results are more profitable and have a much better work culture.

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What do sponsors want or expect from your association?

Oct 28, 2021 11:22:33 AM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

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What do your partner sponsors want or expect for their participation with your association?

Do you know the answer to that question with a high degree of confidence? Unless you have asked them directly the answer is “probably not.” Well, we do not either but we do know that a very high percentage of our association studies are underwritten by sponsors so we know for sure that sponsors are willing to make sizeable investments with associations.

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Non-Profit is a Tax Term, Not a Business Plan

Oct 4, 2021 2:11:01 PM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

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A little over a week ago we attended Non-Dues-A-Palooza in Nashville, TN. We learned from forward thinking association executives just how they are implementing non-dues revenue at their associations.  One of the sayings that stuck with me was “Non-Profit is a Tax Term, Not a Business Plan.”  This statement was made by an executive director of an association  who has implemented several for profit incubator programs that have poured millions into their endowment. Yes, I said millions. 

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Does your Association's Non-Dues Revenue Pass the Tax Test?

Sep 22, 2021 9:59:23 AM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

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The Dynamic Benchmarking team is excited to be participating in the Non Due$-A-Palooza event happening this week and we look forward to sharing what we learn at this exciting event.  We hear from associations all the time that non-dues revenue is becoming increasingly important and at Dynamic Benchmarking, we have developed several programs that can help your association utilize benchmarking as a non-dues revenue generator and member benefit.

One of the items we get asked frequently is, exactly what constitutes a taxable item when non-profits like associations start increasing their non-dues revenue. Our friend at Tenenbaum Law Group, Jeff Tenenbaum recently wrote a blog article on this subject and since it's full of great advice, we thought we'd share it here with our followers.

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Are you in the 68% that Expect Sponsorship $ to Increase in 2022?

Sep 2, 2021 11:43:15 AM / by Maria McDonald posted in Company News, Benchmarking Software Technology, Member Satisfaction Survey, Benchmarking for Associations

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Myth: Less Email Does Not Always Equal A Winning Member Marketing Strategy

Aug 26, 2021 1:15:02 PM / by Maria McDonald posted in Member Benefits, Member Satisfaction Survey, Benchmarking for Associations

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Resetting and Designing Member Value in 2022 Through an Association's Digital Offerings

Jul 29, 2021 9:03:49 AM / by Maria McDonald posted in Member Benefits, Member Satisfaction Survey, Benchmarking for Associations

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In a recent whitepaper, “Designing the Future of Associations,” produced by Digital Now, 81% of association executives stated that they expect data science and analytics to have a significant impact on their sector. As we look towards the last half of 2021 and the beginning of 2022 this stat is not surprising.  As we’ve learned from many of you, your association is facing increased competition on the member front, due to the catapulted digital transformation of many industries.  Pre-pandemic, many associations were the central hub of information and data for its members.  As sponsors, vendors and associations alike in all industries ramped up their digital offerings, this created a new competitive threat that many associations simply had not faced before.  In addition to having this increased competition, membership is  decreasing as noted in the 2021 Membership Marketing Benchmarking Report. 47% of associations reported a decrease in membership over the previous year. Yet, on average 43% of an association’s annual revenue is derived from dues. So, what can associations do to address these new concerns? 

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