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Empowering Growth with Real Data

Are you in the 68% that Expect Sponsorship $ to Increase in 2022?

Sep 2, 2021 11:43:15 AM / by Maria McDonald posted in Company News, Benchmarking Software Technology, Member Satisfaction Survey, Benchmarking for Associations

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Myth: Less Email Does Not Always Equal A Winning Member Marketing Strategy

Aug 26, 2021 1:15:02 PM / by Maria McDonald posted in Member Benefits, Member Satisfaction Survey, Benchmarking for Associations

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Resetting and Designing Member Value in 2022 Through an Association's Digital Offerings

Jul 29, 2021 9:03:49 AM / by Maria McDonald posted in Member Benefits, Member Satisfaction Survey, Benchmarking for Associations

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In a recent whitepaper, “Designing the Future of Associations,” produced by Digital Now, 81% of association executives stated that they expect data science and analytics to have a significant impact on their sector. As we look towards the last half of 2021 and the beginning of 2022 this stat is not surprising.  As we’ve learned from many of you, your association is facing increased competition on the member front, due to the catapulted digital transformation of many industries.  Pre-pandemic, many associations were the central hub of information and data for its members.  As sponsors, vendors and associations alike in all industries ramped up their digital offerings, this created a new competitive threat that many associations simply had not faced before.  In addition to having this increased competition, membership is  decreasing as noted in the 2021 Membership Marketing Benchmarking Report. 47% of associations reported a decrease in membership over the previous year. Yet, on average 43% of an association’s annual revenue is derived from dues. So, what can associations do to address these new concerns? 

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2 Reasons Why 'One and Done' Surveys are No Longer En Vogue Thanks to the Pandemic

Oct 1, 2020 1:46:39 PM / by Maria Holler posted in Benchmarking Analysis, Member Satisfaction Survey, Association Surveys, Benchmarking for Associations

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3 STEPS AN ASSOCIATION CAN TAKE TO ENSURE THEIR MEMBERS FEEL INCLUDED

Feb 14, 2020 8:25:13 AM / by Maria McDonald posted in Association Management, Member Satisfaction Survey

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February 14th, a day that is loved and loathed all over the world.    All one must do to prove this, is take a peek at one of their social media feeds and there will be a variety of posts negative and positive about this celebrated day.  Whether you are a Valentine’s fan or not, it serves as a good reminder to organizations of all types and sizes to take a look at the ways they are showing the love to their clients, members and employees throughout the year.  For associations, this is even more important because our purpose is to deliver for our members.  Members expect the association to know their needs and fulfill them with the same level of service they provide their clients.  But with a diverse membership base, how does the association management team know that ALL members are feeling the love?  

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