Non-dues revenue (NDR) programs are essential to the success of an association. Offering programs that contribute to furthering your mission, meeting member needs and positioning your organization as a subject expert to your target audience can increase awareness in the marketplace, drive membership numbers and satisfaction, and add to your bottom-line. Benchmarking studies are an excellent source of non-dues revenue and can meet all of the other objectives listed above making them a highly efficient endeavor with a high return on investment.