Stacked Logo color icon

 

Empowering Growth with Real Data

Maria McDonald


Recent Posts

Important Priorities for Associations

Mar 23, 2023 11:00:12 AM / by Maria McDonald posted in Member Benefits, Association Surveys, Benchmarking for Associations

0 Comments

Non-Dues Revenue, Membership Growth, and Advocacy serve as the most important priorities for associations in January and February of 2023.

This month we released the results from our January-February top initiatives survey.  It’s enlightening to see what association leaders have been focused on in the first two months of 2023Some themes have continued from 2022but others seem to be gaining traction.  We will talk more about those results later, but first let’s discuss what associations can do to move the needle on the top trends. 

Read More

Pay Transparency

Feb 7, 2023 12:57:14 PM / by Maria McDonald posted in Member Benefits, Association Surveys, Benchmarking for Associations

0 Comments

Data Helps Associations Navigate Pay Transparency Laws and Drive Member Value 

Pay Transparency laws are making waves in states across the U.S. with 8 states already having measures in place. In California, as of January 1, any employer with 15 or more employees must “include the pay scale for a position in any job posting. In addition, the pay scale must also be given to any third party that the employer engages to announce, post, or publish a job posting. The third-party is required to include the pay scale in its announcement, posting, or publication of the job posting.” Additional states, including South Carolina, currently have draft legislation in place. 

Read More

What we learned at Non Dues-A-Palooza

Oct 3, 2022 11:58:43 AM / by Maria McDonald posted in Member Benefits, Association Surveys, Benchmarking for Associations

0 Comments

 

Read More

What Unconventional Ways are You Generating Non-Dues Revenue?

Sep 21, 2022 10:44:32 AM / by Maria McDonald posted in Member Benefits, Association Surveys, Benchmarking for Associations

0 Comments

- 90% of DEI Platforms are Sponsored -

Read More

Don’t Be Average: Is your data misleading your members?

Aug 2, 2022 4:15:20 PM / by Maria McDonald posted in Member Benefits, Association Surveys, Benchmarking for Associations

0 Comments

- You are one of 9 people sitting in a bar. Elon Musk suddenly walks in and now the average wealth of the group in the bar, including you, is 200 Million.- 

Read More

What happened to the results from your survey?

May 5, 2022 8:55:34 AM / by Maria McDonald posted in Member Benefits, Association Surveys, Benchmarking for Associations

0 Comments

If you are like many associations, you survey your members multiple times a year on a variety of topics. Those surveys are usually conducted with an off-the-shelf product and then your staff spends time on the backend configuring the results and creating reports to release the findings. These surveys may be conducted anonymously or in the case of benchmarking studies, non-anonymous. But let’s get back to the question at hand,

What happens with your data once your survey is completed?

Read More

Do you know if your New Member Engagement Plan is Working?

Mar 31, 2022 8:53:30 AM / by Maria McDonald posted in Member Benefits, Association Surveys, Benchmarking for Associations

0 Comments

In the past 6 months Amanda Kaiser with Kaiser Insights and the DB team have been asked numerous times to BRING BACK the New Member Engagement Study.  Many of you are wondering how engaging new members has changed over the past few years and what others are doing successfully in this ever-changing landscape.  Are there new techniques that other organizations have implemented that’s working? Do you feel like there is something missing from your new member engagement plan? 

Read More

State of Sponsorship Engagement Study

Jan 27, 2022 9:53:50 AM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

0 Comments

logo

Only 12% of Association Partners Prefer Virtual Conference Sponsorships

Read More

Question-What is worse than not having a DEI strategy?

Nov 10, 2021 2:19:56 PM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

0 Comments

Question: What is worse than not having a DEI Strategy?

Answer: Having a DEI Strategy that does not involve your team.

The data is in, and study after study has shown that businesses who understand the DEI journey and have demonstrated meaningful results are more profitable and have a much better work culture.

Read More

What do sponsors want or expect from your association?

Oct 28, 2021 11:22:33 AM / by Maria McDonald posted in Member Benefits, Benchmarking for Associations, non-dues revenue

0 Comments

What do your partner sponsors want or expect for their participation with your association?

Do you know the answer to that question with a high degree of confidence? Unless you have asked them directly the answer is “probably not.” Well, we do not either but we do know that a very high percentage of our association studies are underwritten by sponsors so we know for sure that sponsors are willing to make sizeable investments with associations.

Read More