Inside Dynamic Benchmarking’s Latest Upgrades: Industry Data paired with Smart Innovation
Data you own. Value your members see.
In today’s data-driven world, associations have a unique opportunity to become the trusted source of truth in their industry. With Dynamic Benchmarking, member-contributed data doesn’t just sit in reports—it becomes a foundation your association owns and controls. That ownership drives smarter decisions, stronger member value, and sustainable growth.
The primary purpose of benchmarking is to identify trends, provide performance comparisons, and enable strategic planning. As associations strive to enhance their marketing strategies and deliver value to their membership, sharing data can be a game-changer. At Dynamic Benchmarking we have observednotable success among associations who integrate benchmarking into their marketing efforts.
In an age where artificial intelligence (AI) and misinformation dominate headlines, associations have a unique opportunity to become the definitive source of truth for industry compensation data. By doing so, they can inform and retain members while navigating the complexities of the modern information landscape.
As budgeting season approaches, it's crucial to ensure your organization's financial plans align with your goals. At Dynamic Benchmarking, we work closely with industry associations to help meet budget objectives through our technology and services. Here are four steps, based on guidance from Harvard Business School, to consider for your 2025 budget:
The past few weekswe’ve discussed the importance of providing pay transparency resources to your members in light of new regulations spreading across the country. However, regulations are not the only reason your organization should be providing these resources to your members. Pay transparency and DEI (Diversity, Equity, & Inclusion)are intertwined and by excelling in one, you are certain to start excelling in the other.
So, what does Pay Transparency have to do with DEI and Organizational Culture? 3 things to consider:
1. Hiding Salary Ranges Can Create a Culture of Distrust:
When salary ranges are not disclosed, employees and candidates find themselves in a position to speculate what others in similar roles are making.It is human nature, right? We all want to know that we are being compensated for the work we provide in a comparable mannerto others. By knowing the range of pay for a particular position, employees and prospective candidates know what their growth potential is and that they are not being undercompensated for their position.
2. Pay Transparency Helps Define Professional Growth Plans:
When an organization makes the decision to release pay transparency information, they will also want to ensure they have clearly outlined salary formulas that are tied to that position’s professional growth plan. This ensures that pay incentives are based on objective measures such as met performance KPI’s and not unconscious bias or discrimination. While this clearly helps employees understand that your organization is focused on equal and fair pay based on production and not subjective value, it is also good for budgeting purposes for the organization. Management can easily assesswho has met their promotion goals and then budget accordingly.
Pay transparency is a term that you have probably heard a lot about recently, and if not, then there is a very good chance that you will soon.
SO WHAT IS PAY TRANSPARENCY?
Like all new laws or regulations, this one comes in a number of different iterations, but it is another regulation that helps to ensure pay equity. However, the bottom line is that if your organization is located or has employees in one of the 13 states or cities (more coming soon) that has enacted these regulations, then it is the law for you. Your area's specific regulations dictate your required actions but at a minimum you must disclose the pay scale for every position.
WHAT DOES THIS HAVE TO DO WITH BENCHMARKING?
Benchmarking not only helps your members with one of the most important member benefits that an association can provide, but it also can now help your members with pay transparency/pay equity regulations. If your association is not providing compensation and benefits data to your members, then you should seriously consider making this a cornerstone of value-added benefits that you offer. A legacy type of survey does not allow the member to filter and benchmark against peers, so they run the risk of being out of balance with the industry. In terms of pay transparency, members that have data to make their decisions are more competitive and efficient. This can be extremely impactful to not only your members' bottom line, but also significantly impact the culture at their organizations.
IS THIS SUBJECT IMPORTANT TO MY MEMBERS?
That depends: if the member is a high performing organization that attracts and retains great talent then, you can bet it is very important. Today’s workforce demands that their employer understand pay equity and high-performance teams that are intertwined with a culture of success. It is impossible for employers to create this culture without knowing the numbers that lay the foundation for success. Your association is the natural hub for this type of data and your members are hungry for it.
Dynamic Benchmarking has many years of experience providing compensation and benefits benchmarking to associations. We can quickly help you setup pay transparency studies with easy to understand reports for your members to be more competitive in their respective markets. Click here to schedule a meeting with our team. 
Non-Dues Revenue, Membership Growth, and Advocacy serve as the most important priorities for associations in January and February of 2023.
This month we released the results from our January-February top initiatives survey. It’s enlightening to see what association leaders have been focused on in the first two months of 2023. Some themes have continued from 2022, but others seem to be gaining traction. We will talk more about those results later, but first let’s discuss what associations can do to move the needle on the top trends.
Data Helps Associations Navigate Pay Transparency Laws and Drive Member Value
Pay Transparency laws are making waves in states across the U.S. with 8 states already having measures in place. In California, as of January 1, any employer with 15 or more employees must “include the pay scale for a position in any job posting. In addition, the pay scale must also be given to any third party that the employer engages to announce, post, or publish a job posting. The third-party is required to include the pay scale in its announcement, posting, or publication of the job posting.” Additional states, including South Carolina, currently have draft legislation in place.
