Empowering Growth with Real Data

Non-dues revenue (NDR) programs are essential to the success of an association. Offering programs that contribute to furthering your mission, meeting member needs and positioning your organization as a subject expert to your target audience can increase awareness in the marketplace, drive membership numbers and satisfaction, and add to your bottom-line. Benchmarking studies are an excellent source of non-dues revenue and can meet all of the other objectives listed above making them a highly efficient endeavor with a high return on investment.

The Annual ASAE Annual Meeting and Exposition was another whirlwind affair for the Dynamic Benchmarking team -- full of seminars, presentations, networking and social events. Our feet were tired and our arms were heavy, but we left with our minds racing with fresh ideas fueled by this great event to which we return each year.

This year’s keynote speaker, Adam Grant, touched upon a subject vital to benchmarking, human interaction. In his bestselling book, Give and Take, he asserts that people can be classified into three, distinct styles: Takers, Matchers and Givers. Very simply, takers strive to get as much as possible from others; matchers aim to trade evenly; and givers are those rare individuals who contribute without expecting anything in return. Not only is this information valuable when building and managing teams in the workplace, it can be of great assistance in helping you create and promote an effective benchmarking study.

There are many options available for conducting your benchmarking study. From traditional paper surveys to sophisticated online platforms, there’s certainly no shortage of choices. When our clients are asked why they chose us, or what they like most about our service, the most common answers we hear relate to the level of consulting and service they receive.