How are you promoting your benchmarking study results? Unlike the iconic Field of Dreams, unfortunately, just building a study does not necessarily mean your members will come! Even the most valuable tools and information need a little help in the marketing department, and benchmarking is no exception. Let’s take a look at a few important steps you should be taking to ensure that you’re not only gathering the best information, but also making sure it’s being utilized to its fullest advantage.
Revamped study provides crucial, on-demand insight into industry trends and peer-to-peer performance comparisons for Destination Marketing Organizations around the world
Project management can be a tough job. Managing numerous stakeholders with varying priorities is not an easy task no matter how organized you are, and nothing is more frustrating than getting months into a project and realizing that the output isn’t meeting expectations. While there are many places for a project to go off track, typically, you can trace the trouble to a breakdown in communications somewhere in the early stages of the project. As a project manager, it’s my job to make sure communications go well, which is why I’d like to share with you my top five steps for ensuring project communication success.
Each year, this event keeps getting better and better! We always enjoy connecting with so many friends, both new and old, meeting with clients and solidifying the partnerships we’ve built over the years. Being able to do this in such a stimulating environment is just the icing on the cake!
Dynamic Benchmarking had a summer jam-packed with activities, platform launches and exciting product developments. August was no exception as we attended our biggest event of the year, achieved some major milestones on our client platforms, and began preparations for future releases of our platform.
Interactive tool delivers immediate peer-to-peer comparison as well as personalized report card on communications practices.
Have you ever worked so hard on a benchmarking study that your whole organization was so excited for, just to have it fall flat with your members? I’ll be honest; I have, and while it’s certainly not fun, you do learn some valuable lessons along the way.
Benchmarking has long been touted as a valuable tool for businesses and I couldn’t agree more. Of course, a saw is a valuable tool as well, but you wouldn’t use it to perform surgery or slice a loaf of bread. My point is that tools are great, but only when they’re used in the way they were intended. This is where a lot of confusion and disconnect occurs when people look at benchmarking.
Contract renewals, new clients and a little team bonding made July a great month for the Dynamic Benchmarking team as we gear up for one of our largest events of the year, the ASAE Annual Meeting in August!
Organization reduces workload and improves reporting by moving salary and benefits survey to dynamic, online platform.