
Key Performance Indicators, or KPIs, evaluate the success of an organization or of a particular activity in which it engages. All businesses share categories of KPIs - profitability, depreciation, operating costs - but need to measure them with an eye towards how their particular industry operates. No one would expect a restaurant and a hospital to use the same KPIs to measure the success of their operations, nor would a resort casino and a non-profit agency place value on the same kinds of data sets. This is why it’s so important to carefully lay the groundwork for your operational study to ensure it will meet the needs of your audience.