Empowering Growth with Real Data

Having joined Dynamic Benchmarking about 6 months ago, this year’s ASAE Annual Meeting & Expo was my first. While I had attended the ASAE Marketing, Membership, & Communications Conference in Washington, DC in May, it didn’t prepare me for the overwhelming size of the Annual Meeting in Toronto. I had a hint of what was to come during the opening party at the Royal Ontario Museum where the entire museum was dedicated to ASAE - wow! My favorite part of the evening was the beautiful outdoor space outfitted with fire pits, marshmallows for s'mores, and musicians playing while we enjoyed an absolutely perfect night under the stars. As I soaked it all in I thought to myself, “This group knows how to put on an event!” 

WHAT ARE THRESHOLDS?

Fact: Our society is experiencing the steepest technology learning curve in history. The proliferation of technology in all aspects of our lives is causing a rapid shift in the business environment that associations must address and embrace to survive. Combined with challenges that range from shifting demographics to a demand for new member and revenue models, associations are facing a new reality. 
 
The digitalNOW 2017 conference explored not only these challenges, but also the opportunities digitization affords the association world. Dynamic Benchmarking Co-founder, Lisa Vivinetto and I had the opportunity to attend this progressive event and came away with a number of valuable takeaways that we wanted to share with you.